The topic began in the 1990s, when the advancement of economic globalization brought significant changes to organizations, especially in culture, corporate communication, and recruitment and selection.

Technological progress and shorter distances created new challenges for companies, which now needed to communicate and sell to a highly diverse market.

In this scenario, important questions emerged: how can companies sell to diverse cultures, innovate, communicate, understand different people, and anticipate demands if their workforce is not representative?

We spoke with Elisângela Santos, LinkedIn Top Voice Careers 2021, about the challenges she experienced throughout her professional journey, bringing valuable insights on important topics such as gender perspectives, inclusion and diversity in companies, as well as recruitment and selection.

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